Le Ton Parfums
Mission
When designer perfumes exist, you have to stand out of the crowd as a niche perfumery. To do that, you need to have an identity that hooks your audience. ‘Le Ton’ translates to ‘The Tone’—it’s a fictitious company based in the perfume capital: Grasse, France. The modular logotype represents the ever-shifting nature of reality. No matter what life throws your way, you can set ‘The Tone’ with these perfumes.
The colors are a nod to Piet Mondrian and his ethos behind the De Stijl movement—there’s simplicity in form, but abstraction in the idea of form. This idea carries over into sensations other than visual with perfume: the sense of smell.
